The award-winning Canhole program managed to thread the needle for Keystone Light. The shit simple packaging innovation allowed any box to be turned into an impromptu corn hole game. This enhancement added value at no cost to the consumer while giving Keystone a leg up over economy beers at retail. A partnership with packs of Jack Links jerky was a little stroke of genius that increased basket ring while serving as the bags set.
It's a box with a hole in it.
24 oz. cans promoted an online version of the Canhole game.